I run everything digital for the West Chester University campus store: the online store and its 2,200+ products, SEO search, photography, design, social media, email marketing, in-store signage and the POS point of sale cash registers. For 18 years I've run a Nissan dealership's website remotely, where every change requires manufacturer compliance.
WCU Campus Store · Photo by me
Every photo, slider, banner and graphic on the campus store is mine. I shoot the product photography, then design the pieces to the university's brand and swap them out with the season. No agency, no stock.
No agency, no paid search. Clean structure, headings, keywords and tags on every product and category, kept up for years.
A university store where I control everything, and a car dealership where every change answers to the manufacturer. Same result: sites that stay current, rank, and sell.
I led the store's rebuild on NetSuite SuiteCommerce and made the template ours: custom navigation and category structure, every banner and graphic, all 2,200+ listings and the SEO behind them.
I chose the layout and template in the site's redesign and have run it remotely for 18 years. Every special, banner and page change clears Nissan's brand and advertising compliance before it goes live.
An AI-assisted workflow that turns vendor emails into web-ready listings: cleaned images, product copy and validated bulk imports.
Set up and support the store's Windows 11 NetSuite POS registers and workstations.
Built both from nothing. Engagement on par with Division I athletic programs that run full teams.
Moved the business office from paper forms to DocuSign workflows.
Product and campus photography, plus every site graphic, sign and social post. Photoshop, Illustrator, Lightroom and Final Cut Pro.
DNS and domains, Mac and Windows support. CompTIA A+ certified.
Sole owner of the store's ecommerce sites, digital channels and retail technology.
Run the dealership's website: content, specials, on-page SEO and reputation, with every change cleared through Nissan compliance.
Domain, DNS and email configuration for small-business clients. Trained new support hires.
Systems, website and digital asset workflows. Launched the studio's video service.
Open to fully remote roles in ecommerce and digital operations.